Preparations, Routines and Techniques are Part of the Art Form
While beauty is in the eye of the beholder, feeling beautiful is something that comes from within. Most women would agree that looking beautiful is an art form. Preparation routines and techniques are part of this art form. Yet, most women may not consider the importance of the tools and products they use.
Feeling beautiful is easy to achieve when a woman knows that she is making a difference in the world. Choosing organic, vegan or cruelty-free beauty products and tools is one of the easiest ways to make a difference. Shoppers can easily find a completely vegan cosmetic brush set, cruelty-free lipstick and a cosmetic bag made from all organic materials. The planet, animals and other human beings can all benefit from this simple choice. Not only will a woman’s conscience be clear, but there a number of cost-conscious and accessible beauty products and tools to make a complete emergency beauty upgrade possible for anyone to achieve.
While many high-end and expensive vegan items exist, Eye Lips Face (e.l.f.) is one of the most popular brands. In their Frequently Asked Questions they explain that they don’t endorse the testing of animals, they have transitioned from using beeswax and lanolin to vegan alternatives and they promote their partnerships with HSUS and PETA. Apart from their commendable philosophy, e.l.f. is also super affordable. The company offers mascaras, liners and bronzers for one dollar in their Essentials line. Through a partnership with Target, “elfettes” can now get their hands on their e.l.f. must-haves at a Target near them or online. Someone seeking an emergency beauty upgrade can revamp their entire cosmetic collection by purchasing e.l.f. products without breaking the bank; the company is both earth- and budget-conscious.
Even at a drugstore one can find amazing deals on vegan cosmetics. Wet n’ Wild is another company that is going out of its way to make affordable and accessible vegan products. While not every Wet n’ Wild product is vegan, many of its products are. A simple trip to the brand’s Contact page gives a clear and definitive list of their vegan items. Physician’s Formula is another brand that is commonly and conveniently found in many drugstores. Like Wet n’ Wild, Physician’s Formula is not an exclusively vegan company, but it does have a wonderful selection of vegan and organic items. Someone does not have to shop at Whole Foods or Sephora to be eco-friendly.
If someone is committed to transitioning to cruelty-free cosmetics, then they will need a swipe file of vegan, organic or cruelty-free products. A swipe file empowers those looking to make a change by allowing easy and quick access to information. PETA’s cruelty-free list is a great one to start with. Bookmarking vegan, organic or cruelty-free blogs and websites is a simple way for consumers to stay informed. Fortunately, components of a swipe file are not limited to a computer. The Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program has a mobile application that lists cruelty-free companies and products right at a user’s fingertips.
Following influential people who are aligned with a consumer’s interests is a simple way to stay informed, follow trends, and learn about new products. Influential people can be television personalities, authors and celebrities. Following these people through their blogs, their social media sites, e.g. Facebook, Twitter, Google Plus, and their websites has never been easier. For instance, Alicia Silverstone, a Hollywood actress, author The Kind Diet and unabashed vegan, promoted her recent partnership on a beauty website that offers items like a cosmetic brush set, a cosmetic bag and many other items, made of organic and vegan ingredients.
Those passionate about being eco-friendly and eco-chic have to exercise their buying power. Engaging with vegan, organic and cruelty-free companies through social media is a great way to demonstrate social proof. Plus, it encourages companies to continue making their products. Finally, consumers should never underestimate the power of spreading the word about their amazing finds to anyone who will listen. Enthusiasm is contagious and it can inspire others to make an emergency beauty upgrade of their own.
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